Outdoor Sporting Goods coffee camping company business branding brand identity logo design

Ozark Coffee House Rebrand

Ozark Coffee House

The Challenge

Create a brand strategy and identity that repositions OCH from a local coffee house to a regional coffee brand.

The Outcome

A new logo, brand strategy, and collateral that embeds OCH as the beverage of choice to start your mountain morning.

Project Scope

Brand Strategy
Identity Design
Messaging
Packaging Design & Collateral
Outdoor Sporting Goods coffee camping company business branding brand identity logo design
Outdoor Sporting Goods coffee camping company business branding brand identity logo design

OCH

Defining the Brand

During an intensive, 5-month sprint, we branded OCH from the ground up, starting with our brand strategy basecamp.

After some light-hearted debate about our preferences on roast color, our first strategy session started by discussing OCH’s purpose, mission, and vision. This accumulation of data allowed us to begin to clarify OCH’s brand attributes and market positioning.
Outdoor Sporting Goods coffee camping company business branding brand identity logo design
Outdoor Sporting Goods coffee camping company business branding brand identity logo design

OCH

Brand Attributes

Armed with the insights we uncovered in our strategy sessions we were able to move on to our brand attributes exercise.
We landed on a few words that position OCH towards the ethically minded, adventurous explorers.
Outdoor Sporting Goods coffee camping company business branding brand identity logo design

OCH

Rebrand

Now that the creative tone was set, it was time for the team to get to work on an identity system that gives OCH a fighting chance in the over-saturated coffee industry.
The team quickly began work on a logo design that was powerful and edgy yet amplifying and complimentary to OCH’s brand story.
Outdoor Sporting Goods coffee camping company business branding brand identity logo design

OCH

The New Face

The original OCH Logo was clip art. This style was holding their brand back from being taken seriously in a large-scale market.
The new logo mark was designed with various elements in mind that come together to form one mark that identifies OCH.