Outdoor Sporting Goods Sleeping Bag Bedding Cots Camping Company Business Rebrand Brand Branding Identity logo design

KIP BAGS CO. Brand & User Experience Design

Case Study

Kip

The Challenge

Make the brand strategy and identity match the quality and comfort of the sleeping bags they produce.

The Outcome

A new logo, brand strategy, website and marketing collateral that positioned Kip as the only sleeping bag company with a caring approach to their customers.

Project Scope

Brand Strategy
Identity Design
Messaging
User Experience
Website Design

Kip

Defining the Brand

Just like human personality, attributes/traits are how we define brands.
Over the course of 3 strategy sessions, we began to put Kip together, piece by piece.
Outdoor Sporting Goods Sleeping Bag Bedding Cots Camping Company Business Rebrand Brand Branding Identity logo design
Outdoor Sporting Goods Sleeping Bag Bedding Cots Camping Company Business Rebrand Brand Branding Identity logo design

Kip

Positioning

Positioning your brand in your target customer’s minds is of the utmost importance.
In order to do this, we worked with Kip to define a target customer and develop a statement that keeps Kip at the front of their mind when thinking about sleeping bags.
Outdoor Sporting Goods Sleeping Bag Bedding Cots Camping Company Business Rebrand Brand Branding Identity logo design

Kip

Rebrand

Now that the creative tone was set, it was time for the team to get to work on an identity system that conveys care, trust, and comfort.
Outdoor Sporting Goods Sleeping Bag Bedding Cots Camping Company Business Rebrand Brand Branding Identity logo design

Kip

The New Face

The original Kip logo was not uncommon in the space they exist in, but does it convey care, trust, and comfort? Maybe the comfort to some of us, but no.
The new logo was designed with structure, curves, and flexibility in mind to accurately portray the brand experience Kip has to offer.
Outdoor Sporting Goods Sleeping Bag Bedding Cots Camping Company Business Rebrand Brand Branding Identity logo design

Kip

Where It All Came Together

Once phase two was locked in, the digital team began working on Kip’s Website. We focused on building a site that was informative, easy to use, and practical.
The core of this e-commerce website was the sleeping bag selector. In just four steps our carefully built algorithm selected and recommended sleeping bags that aptly fit the needs of the user.