The most important hat we have to wear when we commit to the outdoors is the hat of a teacher. The next generation must be taught the importance of the outdoors so that they may protect and enjoy its beauty for years to come.
BUT that doesn’t happen without adults taking the time to take children outdoors.
Greenhorn is a child advocacy group dedicated to spreading awareness about parent/child outdoor activities.
A Serious Message for a Serious Cause
Greenhorn asked VIRIDITI to rebrand the company to appear bolder and “in your face.” They were trying to target adults with children to get the message out there.
Our focus was on a bold design that was as serious as the problem they face every day.We created a brand identity and messaging that were unapologetic about their purpose.