Talus Apparel
The Challenge
Create a brand experience centered around inspiring outdoor enthusiasts to achieve their goals.
The Outcome
A new logo, brand strategy, and marketing materials that encapsulates Talus’s bold narrative of facing your giants and achieving your outdoor goals.
Project Scope
Brand Strategy
Identity Design
Messaging
Identity Design
Messaging
Talus Apparel
Aligning the Brand
Creating a brand with a vision starts with purpose and mission. During our basecamp sessions, we aligned the Talus brand through a series of facilitated strategy sessions.
A focus quickly formed and became the guiding light for the entire project. That focus was inspiration through provision.
Talus Apparel
Defining the Position
Before launching into the design phase, we discussed brand attributes. Brand attributes are used as the guiding beacon for creating a brand positioning statement.
The attributes and the focus we formulated came together to form their simplified positioning statement: Care-free clothing solutions that provide the confidence needed to crush outdoor goals.
Talus Apparel
Rebrand
All of the brand elements were now aligned and we were itching to start the design phase.
Once Talus selected the stylescape, we launched into building the brand.
Talus Apparel
The New Face
The new logo was based on a talus, a naturally occurring, gradual slope made of loose rock.
