
Ozark Coffee House
The Challenge
Create a brand strategy and identity that repositions OCH from a local coffee house to a regional coffee brand.
The Outcome
A new logo, brand strategy, and collateral that embeds OCH as the beverage of choice to start your mountain morning.
Project Scope
Brand Strategy
Identity Design
Messaging
Packaging Design & Collateral
Identity Design
Messaging
Packaging Design & Collateral


OCH
Defining the Brand
During an intensive, 5-month sprint, we branded OCH from the ground up, starting with our brand strategy basecamp.
After some light-hearted debate about our preferences on roast color, our first strategy session started by discussing OCH’s purpose, mission, and vision. This accumulation of data allowed us to begin to clarify OCH’s brand attributes and market positioning.


OCH
Brand Attributes
Armed with the insights we uncovered in our strategy sessions we were able to move on to our brand attributes exercise.
We landed on a few words that position OCH towards the ethically minded, adventurous explorers.

OCH
Rebrand
Now that the creative tone was set, it was time for the team to get to work on an identity system that gives OCH a fighting chance in the over-saturated coffee industry.
The team quickly began work on a logo design that was powerful and edgy yet amplifying and complimentary to OCH’s brand story.


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OCH
The New Face
The original OCH Logo was clip art. This style was holding their brand back from being taken seriously in a large-scale market.
The new logo mark was designed with various elements in mind that come together to form one mark that identifies OCH.


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