Our Outdoor Brand Design Process

Outdoor brand design is the expression of an outdoor company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.


What We Do

We design solutions for the intended users. This can be applied to products, business models, digital solutions, and especially branding. We put the needs of the user at the center of everything we create, which is the natural way to start and finish brand identity projects.
“People are not interested in you. They are not interested in me. They are interested in themselves–morning, noon, and after dinner.” – Dale Carnegie


01 Brand Basecamp

At Basecamp, we’ll begin with brand strategy workshops. Brand strategy workshops uncover the mission, vision, and purpose of your brand.
branding and design for outdoor company companies brand brands landing page basecamp
Outdoor Sporting Goods Equipment Harness Company Business rebrand brand branding identity logo design


02 Brand Messaging

What is your message, how do you want to say it, and who do you want to hear it? Your language defines your brand just as much as your visuals.
We’ll work together to craft a verbal identity that connects with your customers while also perfectly articulating your brand’s purpose and promise.


03 Stylescapes

Once the strategy phase is complete, we will present three stylescape options. Stylescapes are the visual representation of your brand strategy.
Stylescapes are essential to our design and creative process. They act as a map for the team by guiding the visual direction of your brand.
branding and design for outdoor company companies brand brands landing page solo mountain


04 Brand Identity Design

With the help of the chosen stylescape, we will design a distinguishable logo suite that can be applied to all of your brand touchpoints.
At Viriditi, we design scalable and recognizable marks that work to identify your brand.


05 Brand Style Guide

All powerhouse outdoor brands have one thing in common, consistency. We’ll bulletproof your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more.
This ensures that anyone can apply your brand assets correctly and consistently.


06 Marketing & Collateral

We’re here to help guide your brand all the way to the peak by providing social media templates, animated assets, and printed goods that give your fans a reason to come along for the hike, too.
Scale your outdoor brand with the team who understands your brand– delivering work that’s on time and on brand.

The Trail Starts Here.