5 tips to choose your brand name

5 Tips to choose your brand name

The Big Decision

When you’re starting a business, one of the most important decisions you will make is choosing your brand name. The right name can help your business attract customers and stand out from the competition. But how do you choose a name that’s both effective and memorable? Here are the tips we’re going to cover:
  1. Keep it simple
  2. Make it relevant
  3. Avoid using initials
  4. Consider your target audience
  5. Test it out

Keep it Simple.

When naming your business, it’s important to keep things simple. The name should be easy to pronounce and spell, as well as short enough that people can remember it easily.
It’s also a good idea to avoid using jargon or made-up words in the name.
Whatever you decide, make sure the name is memorable and represents your business in the best possible way.

It's Ok to Be Abstract.

I’ve seen a lot of businesses with names like “Jerry’s air conditioning repair and install, LLC.” I don’t think it’s the best thing to do and here’s why. Rather than having your name describe what you do, build brand awareness around your name.
In other words, instead of telling people what you do in your name, make it so your name is recognizable and people will know what you do by association.

Avoid Using Initials.

When naming your business, it’s important to avoid using initials. While they can be easy to remember, they can also be confusing for customers.
If your business name is too long or complex, people may not remember all the letters.

Consider Your Target Audience.

Your business name should be appealing to your target audience. For example, if you’re targeting businesses, you might want to choose a name that sounds professional.
On the other hand, if you’re targeting consumers, you might want a name that’s more fun and catchy.

Test it out!

Before you settle on a business name, test it out on family and friends. See if they can remember it easily and pronounce it correctly.
You might also want to do a quick Google search to see if there are any other businesses with a similar name. If there is, you should also do a trademark search to make sure it’s not trademarked. You don’t want to choose a name that could get you into legal trouble down the road.

Hey There!

I’m David, CEO & Chief Strategist here at VIRIDITI and I hope you found this helpful.

When I don’t have my nose to the grindstone, I’m dedicated to educating business owners about the world of design to help them make informed design decisions for their businesses.