Social Media...what's the point?
As a business owner, social media marketing (or content marketing) is a great way to connect with more potential customers. By creating a clear message for your audience and developing a point of view that stands out from your competition, you can use social media to create deeper, more meaningful connections with potential customers.
In this article, we’re covering five tips for social media marketing.
01 Create a clear message for your audience.
Your social media content should have a clear purpose and message.
What do you want your potential customers to know about your business? Why should they engage with your content? What are you giving them freely? Why should they care?
02 Develop a point of view that stands out from your competition.
In order to stand out from the competition, you need to have a unique and differentiated point of view. What makes your business special?
Why should potential customers choose you over your competitors? Your social media content should communicate these points clearly.
03 Use your customer's vocabulary and use visuals they engage with.
Your content should be written in the language of your customers, but we don’t mean English or their other native tongue. You need to speak to them and like them for them to engage with your content.
Your content should also feature visuals that they find engaging. This will help you connect with them on a deeper level and create more meaningful relationships.
04 Have a consistent tone across all of your platforms.
It’s important to have a consistent tone across all of the platforms your brand uses.
This will help create a cohesive brand image and ensure that potential customers always know what to expect from your business.
05 Above all, focus on creating content that's relevant and valuable to your customers.
Your content should be relevant and valuable to your target audience. What kind of information would they find useful? What would interest them? When you create content that is tailored to the needs and interests of your potential customers, you are more likely to make a connection with them.
Social media marketing is a great way to connect with more potential customers. By implementing the five tips we’ve covered above, you’ll be able to create content that helps you stand out from the crowd and connects with potential customers on a deeper level. What other tips would you add to this list? Let us know!
Hey There!
I’m David, CEO & Chief Strategist here at VIRIDITI and I hope you found this helpful.
When I don’t have my nose to the grindstone, I’m dedicated to educating business owners about the world of design to help them make informed design decisions for their businesses.
